Palmers FW 18/19 Campaign

Part of the creative team at Halle34, I contributed to the Palmers FW 18/19 campaign — a comprehensive seasonal initiative spanning visual communication, retail environments, and printed assets.
The campaign encompassed classic brand touchpoints: posters, billboards, packaging, and in-store design.
We also developed the seasonal catalog and orchestrated its photography, ensuring the imagery aligned with the campaign’s visual language while remaining product-focused and commercially usable.
Working within a collaborative team structure, I supported art direction and visual execution across mediums, helping maintain coherence between campaign messaging, retail presentation, and catalog storytelling.

Photography by Irina Gavrich